Vol 10, No 01 (2017)

Factors influencing effectiveness of celebrity endorsement in Advertising  

Saima Akram, Muhammad Nazam, Riaqa Mubeen and Sana Rabbi Ch
Institute of Business Management Sciences, University of Agriculture, Faisalabad, Pakistan


Antecedents of Relationship Quality on Commitment in the Health-Care Sector in Port Harcourt, Nigeria     

Akekue-Alex, Nennaaton  and  Kalu, Sylva Ezema
Department of Marketing, Faculty Management Sciences, University of Port Harcourt, Nigeria


Commerce and marketing: challenges for business education in the West African Senior Secondary School Commerce Curriculum

Onigbinde Isaac Oladepo Ph.D , Department of Business Administration, McPherson University, Seriki Sotayo, P.M.B. 2094, Abeokuta, Ogun State, Nigeria.
Owolabi David Abiodun, Department of Business Administration, The Federal Polytechnic Offa, P.M.B. 402, Offa, Kwara State, Nigeria.


Service Quality and Customer Satisfaction in Nigerian Mobile Telephony

Alabar, T. Timothy  and  Ode Egena , Benue State University, Makurdi , Department of Business Management, Makurdi- Nigeria.
Gbande, I. Richard, University of Jos, Jos, Department of Business Management, Jos- Nigeria.


Reflective Counselling Technique and Emotional Intelligence Training in Managing Expressed Performance-Anxiety of Trainee Counsellors in South-South Nigeria

Okoiye, O. E. PhD, & Anusiem, A. U. PhD, Department of Educational Psychology/G&C Alvan Ikoku University of Education, Owerri Imo State, Nigeria


Line Managers’ Perception on Employing Older Workers

Afreen Ahmad Hasnain, Lecturer, School of Business, Southeast University, Dhaka, Bangladesh


The Effects of Gamification on Restaurant Consumer-Retention

Kyra L. Harakal  and  Paul D. Berger, Bentley University, Waltham, MA 02452, U.S.A.


The Economic Challenges and Visions of Jordan River: A Review

Mohammad Abu-qulah, Al-Isra University, Amman, Jordan


Corporate Governance in Banking Sector: A Study on Bangladesh

M M Ahsan, Assistant Professor, Shanto-Mariam University of Creative Technology, Uttara, Dhaka, Bangladesh
Afroza Sultana, Lecturer, Southeast University, Dhaka, Bangladesh
Md. Zahirul Islam, Lecturer, Shanto-Mariam University of Creative Technology, Uttara, Dhaka, Bangladesh


Health and Safety Situations of Garments Workers in Developing Countries: A Study on Bangladesh

Shakil Ahmad, Lecturer, Department of Business Administration, Daffodil International University, Bangladesh


Factor Affecting the Consumer View about Purchase of Counterfeit Garments: A Study on Gazipur Region, Bangladesh

Hafsana Yasmin, Lecturer, Department of Fashion Design and Technology, Uttara University, Dhaka, Bangladesh


The E-Marketing Pattern, Approach and Performance of Telecommunicating Companies in Bangladesh

Rashadur Rahman, Assistant Professor, Department of Business Administration, Shanto-Mariam University of Creative Technology, Bangladesh


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